Rolls Royce Sweptail Coupé Is Designed and Tailored to Fit A Specific Customer Request

Magnificent! That word is not enough to describe Rolls-Royce Sweptail. A year ago, Rolls-Royce presented 103EX that invoked its coachbuilding heritage and inspired its future clientele.

In the automotive industry, Sweptail is the same as Haute Couture in the fashion industry. It is designed and tailored to fit a specific customer that came to the House of Rolls Royce with a spectacular idea then shared in the creative process. Started in 2013 where Rolls-Royce was approached by one of its valued customers, a connoisseur, and collector of one-off items such as private aircraft and super yachts. Basically, this customer wanted Rolls Royce to realize his vision of one-off luxury motor car like no other.

The design was inspired by the beautiful coach built Rolls-Royces of the 1920s and 1930s. This client wanted to create a coach built two-seater coupe that features a large panoramic glass roof and as a Rolls-Royce connoisseur, this gentleman was inspired a lot of many of his favorite cars from marque’s golden era, classic and modern yachts.

Sweptail without a doubt has marque’s DNA, if you take a look its initial formality from the front, you can clearly see that it is different and distinct Rolls-Royce. The solid character of the front profile would get your attention, creating focus on a new treatment of the iconic Rolls-Royce Pantheon grille. Move around to the side of this car, you’ll find that its striking silhouette defines its unique character. Flowing beautifully from upright to formal frontal aspect. Starting from the leading edge of the windscreen, the roofline continues to accelerate and fire backward towards the rear of the motor car, overshooting the boot lid edge to emphasize its length.